Archives for category: Advertising

I’ve been working day and night on my portfolio for my NY Internship program application, due this Friday. It’s just about finished but I’m showing it to a professor today who will probably tear is  a part, but it’s for the best, right?

Creating this portfolio and application, however stressful it may be, is REALLY getting me excited about the internship. If selected (which I sure hope I will be because I’ve had an internship before and I’m a senior), then the committee here sends my portfolio out to several agencies in New York, including Young and Rubicam, McCann Erickson, and Ogilvy & Mather. It will cost T.J. and I a fortune–there’s no way we will ever be able to afford it unless we get grants or figure something else out financially. But it’s an investment and will be one of the greatest opportunities I’ve ever had!

Wish me luck!

Yesterday was the career fair on campus. Because I have been constantly worrying about what lies ahead of me when I graduate, I decided this was a great opportunity to look for some internships or job possibilities. Even if it wouldn’t lead to any definite plans, it could give me a little direction.

I dressed up in a little red jumper with leggings and flats, I thought I looked professional enough until I saw the mass amounts of guys in suits from the Marriott school. Now, I’m aware that they needed to wear those suits because they would be making some very important contacts at the event, but boy, did I feel like a little kid who lost her way.

The only thing worse than feeling intimidated is acting intimidated. So, I decided to act like the career fair wasn’t giving me a panic attack, hold my head high, and suck it up.

I actually did meet a few great contacts. I’m not sure if they will evolve into anything, but it gave me a little hope that there are jobs available in my general field. With my degree in Advertising, I can go the business route to marketing or I can go the creative route to graphic design. I mean ultimately I would love to work specifically within Advertising, but if other possibilities come my way, I won’t turn them down.

Adobe was there. This was probably the best and most exciting contact I made. The man I met with is a marketing analyst  who works a lot with SEO for their clients. Uhm, hello? I would love to do that! I gave him my online resume URL and felt a little better about myself!

I also met with an advertising and marketing agency in Orem. They’re pretty small, but when I told them I am very interested in social media marketing, they seemed very excited. I gave them my URL, as well.

Most of these people were seeking people who could start in the winter, which I won’t be graduated by then. But I am still excited that I went to the fair to see that there will be opportunities when I graduate.

“My beloved brothers and sisters, fear not. Be of good cheer. The future is as bright as your faith.”
-President Monson

Last year I participated in the National L’Oreal Brandstorm competition. With two other team members, we created a product solution, SWOT analysis, and media plan for Diesel. The experience was a blast. We didn’t win, but it was still so exciting to compete.

But the best part of the competition was what showed up on my doorstep one afternoon.

After opening the UPS box, I discovered the most beautiful high tops I had ever laid eyes on.

My amazing brother bought these Diesel high tops for me because of Brandstorm. Is he great or what?

Today Jason Bagley from W+K Advertising Agency spoke to us advertising majors. Jason created this:

And this:

So needless-to-say, it was an incredible lecture! It was inspiring to listen to Jason’s story, starting as an undergraduate at BYU in our Advertising program. He told us that we need to create honest and transparent advertising. That doesn’t mean it can’t be creative, the ads can even be in the most ridiculous manner. Just do something people will love.

I am so happy I got the opportunity to listen to Jason today. I really love my major, but sometimes I feel like I’m a bit over my head. I don’t know exactly what I want to do with my degree and I’m surrounded by these amazingly talented people who have a direction and a plan. But today, listening to him, it gave me a little more faith in myself, as well as helped push me into this semester with some enthusiasm and excitement.

I know, I know, I write so many blog posts. I’m still obsessed, but it’s for my sanity. It helps me clear my thoughts.

Anyway, update for today! My first class was great. I got there early so I wouldn’t have to worry about everyone staring at me when I walked in. I got to be the starer. The class was Communications 432- Account Planning. My professor is great and I am getting excited about my major again.

Also, my best bud Carrie came to the class so that was clearly awesome (I’m crossing my fingers that a space will open up so she can add it).

Anyway, no need for an anxiety attack today. After class, Carrie and I headed to Sonic for a little break because we have our elective together at 4 – Media and the First Amendment. I love media law, so I’m very excited about this one too!

But the BEST part is that Carrie and I checked the roll to see who was in the next class. And our favorite character in the major is in the class. I have no tolerance for him but on the other hand I love having classes with him because he gives me great stories! So, hopefully after this class tonight I’ll have a great blog post story for you!

For those who do not know, I had an internship for about 6 months at a place called Lava 7.  They are social media marketers.  It was a blast.  I learned a lot and it really made me want to continue in social media marketing.

Anyways, now that my internship is over, I am supposed to turn in a portfolio and resume to the internship office.  Well, since I worked with social media in my internship, I decided to create my portfolio and resume online.

So, check it out HERE.  Let me know what you think and if you see any mistakes or errors.  A few things that I still need to do is add more items to my portfolio, change the font to a sans serif, and get my own domain name.

It’s still a work in a progress, but hopefully it’s a good start.

Great commercial.  Love the giraffe.

p.s. thanks Hannah for showing this to me!